Our story
A free discount card — built by Mob, for Mob
FirstCard helps Aboriginal and Torres Strait Islander people stretch everyday money a little further — with a card that carries your name, costs nothing, and is reviewed by our own people.
Chapter one
Why this exists
The cost of the basics — groceries, fuel, school books, medicine — falls hardest on the families who can least carry it. A discount that seems small to a business can mean a full tank or a week’s groceries to a family.
FirstCard exists to put real, everyday savings into Mob’s hands, without anyone having to prove they’re “doing it tough”.
Chapter two
Why it’s free
Plenty of discount and membership cards charge a yearly fee. We didn’t think Mob should have to pay to access savings meant to help them.
Chapter three
Who’s behind it
FirstCard is built by Barayamal, an Aboriginal-led not-for-profit founded in 2017 by Dean Foley. Every application is reviewed by real people who understand community — not an automated system.
We wanted something that belonged to Mob: free to join, respectful about identity, and honest about what it is. A card you can carry with pride.— Barayamal
Chapter four
Where we’re heading
With support from the NAB Foundation, we’re growing the network of partners offering genuine savings, and opening FirstCard to Mob right across Australia — including families affected by disaster and hardship.
What guides us
Who can apply
Three respectful ways to confirm you’re Mob
Aboriginal and/or Torres Strait Islander people can join. Pick whichever pathway suits you — none is a lesser option.
Upload an existing letter from a Land Council, Aboriginal corporation or community-controlled organisation.
An Elder, leader or recognised community member who can vouch for your connection.
Your own words about community, country and family connection — valid, especially if you’re reconnecting.
Acknowledgement of Country
FirstCard acknowledges the Traditional Owners of Country throughout Australia and their continuing connection to land, waters and community. We pay our respects to Elders past and present.
Ready when you are
Built by Barayamal, an Aboriginal-led not-for-profit · supported by the NAB Foundation · ABN 13 618 487 139 · Gunnedah NSW · firstcard@barayamal.com.au