For partners
Put a real saving in Mob’s hands
FirstCard is a free discount card for Aboriginal and Torres Strait Islander people. Offering members a genuine discount is small for your business — and tangible, respectful Reconciliation action for community.
Who you’d be reaching
A community businesses want to reach — respectfully
Mob back the businesses that back community — and tell each other about them.
Groceries, fuel, phone, travel, wellbeing — the regular spend your offer can help with.
Members across Australia, from cities to remote communities.
The exchange
What you give, what you get
You give
One genuine thing
- A real, honoured discount or benefit for FirstCard members — one you’d be proud to stand behind.
You get
Reach + recognition, done right
- Respectful reach to Aboriginal and Torres Strait Islander customers.
- Real evidence for your Reconciliation Action Plan — action, not words.
- Privacy-safe, aggregate reporting on how your offer helped.
- Free co-promotion to members — no fee, no commission on sales.
Done with cultural care
Every offer is reviewed by our team before it goes live
We’re a small Aboriginal-led team. We review each offer so members only ever see things that are genuine and respectful. What we look for:
- Genuine value — a real saving, not a gimmick.
- You’ll honour it — staff know about it and will apply it.
- Culturally respectful — in language and intent.
- A reliable contact — so we can reach you if needed.
How it works
Three simple steps
Tell us about your business and the offer. It’s free, and it takes a few minutes.
Our team checks it’s genuine and respectful, and gets in touch if we have questions.
Approved offers appear in Member Offers — and we help promote them.
Founding partners
Be among the first
We’re signing our founding partners now. There are no logos to show off yet — and we won’t invent any. This space is for businesses ready to back Mob early.
Ready to back Mob?
Listing an offer is free and takes a few minutes. We’ll review it with care and be in touch.
Built by Barayamal, an Aboriginal-led not-for-profit · supported by the NAB Foundation · ABN 13 618 487 139 · Gunnedah NSW · firstcard@barayamal.com.au